US Army to expand recruiting incentives

By KIMBERLY HEFLING, Associated Press Writer

WASHINGTON - Need a down-payment for your home? Seed money to start a business? The Army wants to help — if you're willing to join up. Despite spending nearly $1 billion last year on recruiting bonuses and ads, Army leaders say an even bolder approach is needed to fill wartime ranks.

Under a new proposal, men and women who enlist could pick from a "buffet" of incentives, including up to $45,000 tax-free that they accrue during their career to help buy a home or build a business. Other options would include money for college and to pay off student loans.

An Associated Press review of the increasingly aggressive recruiting offerings found the Army is not only dangling more sign-up rewards — it's loosening rules on age and weight limits, education and drug and criminal records.

It's all part of an Army effort to fill its ranks even as the percentage of young people who say they plan to join the military has hit a historic low — 16 percent by the Pentagon's own surveying — in the fifth year of the Iraq war.

Among the changes that have helped attract more recruits:

• Increasing to $20,000 the bonus for troops who join by Sept. 30 and leave for boot camp within a month.

• Raising the enlistment age to 42.

• Allowing recruits to come in with non-offensive tattoos on their hands and neck.

• Offering a $2,000 bonus to Army soldiers who refer a new recruit.

• Enlisting recruits who don't meet weight standards and must trim down their first year.

• Advertising that targets potential recruits' parents.

• Increasing the number of recruits with general education diplomas rather than regular high school diplomas.

• Creating a more pleasant boot camp environment.

• Sending "gung-ho" soldiers fresh from boot camp or war zones back to their hometowns to visit old friends and schoolmates to promote the Army.

• Increasing to more than 15 percent the number of Army and Army Reserve troops given waivers for medical and moral reasons or for positive drug and alcohol screen tests.

(AP)